बीते दिनों अमेरिका में जॉर्ज फ्लौएड की मौत के बाद #blacklifematter ट्रैंड कर रहा है. इसी बीच Hindustan Unilever ने बड़ा फैसला लेते हुए अपनी ब्यूटी क्रीम फेयर एंड लवली (fair and lovely) से फेयर शब्द को हटाने का फैसला किया, जिसके बाद सोशलमीडिया पर लोगों की सांवलेपन को लेकर कई तरह की प्रतिक्रिया देखने को मिल रही है. वहीं बौलीवुड एक्ट्रेस बिपाशा बसु (Bipasha Basu) ने भी अब इस फैसले पर अपना पक्ष रखते हुए बताया है कि बचपन से लेकर अब तक वह सांवलेपन को लेकर किस तरह से सामना करती रहा हैं. आइए आपको दिखाते हैं बिपाशा का वायरल पोस्ट....
बचपन का दर्द किया जाहिर
बिपाशा ने सांवलेपन को लेकर लिखा, 'जब मैं बड़ी हो रही थी, तब से मैंने हमेशा यही सुना है कि, 'बोनी सोनी से ज्यादा सांवली है, वो सांवली-काली है ना?' हालांकि मेरी मां भी सांवली और सुंदर थी और मैं उन्हीं की तरह दिखती हूं. लेकिन मुझे यह कभी समझ नहीं आया था कि मेरे रिश्तेदारों में सांवलेपन को लेकर चर्चा क्यों होती थी? जबकि मैं उस समय एक बच्ची थी.
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From the time I was growing up I heard this always,”Bonnie is darker than Soni.She is little dusky na?“Even though my mother is a dusky beauty and I look a lot like her.I never knew why that would be a discussion by distant relatives when I was a kid. Soon at 15/ 16 I started modelling and then I won the supermodel contest ... all newspapers read ... dusky girl from Kolkata is the winner.I wondered again why Dusky is my first adjective ??? Then I went to New York and Paris to work as a model and I realised my skin colour was exotic there and I got more work and attention because of it. Another discovery of mine:) Once I came back into India and film offers started... and finally I did my first film and from an absolute Ajnabee to Hindi film industry ...I suddenly was accepted and loved. But the adjective stayed which I started liking and loving by then.DUSKY girl wows the audiences in her debut film. In most of my articles for all the work I did,my duskiness seemed to be the main discussion.. it attributed to my sex appeal apparently.And sexy in Bollywood started getting accepted widely.I never really understood this... To me sexy is the personality not just the colour of your skin...why my skin colour only sets me apart from the conventional actresses at that time.But that’s the way it was.I didn’t really see much of difference but I guess people did.There was a strong mindset of Beauty and how an actress should look and behave.I was DIFFERENT as it was pointed out. Didn’t really stop me from being and doing all that I loved. Well you see I was confident and proud of who I was from childhood.My skin colour didn’t define me ... even though I love it and wouldn’t want it to be any different ever. Many skin care endorsements with loads of money was offered to me in the last 18 years ( some were very tempting)... but I stuck to my principle always. All this needs to stop. This wrong dream that we are selling ... that only fair is lovely and beautiful when the majority of the country is brown skinned. It’s a deep rooted stigma. It’s a mammoth step from the brand... and other brands should follow in the same footsteps soon🙏